At The Kitchen, Kraft Heinz’s in-house digital agency, creativity moves at the speed of culture. As a senior social strategist, my top priority is to take iconic brands into a new era of marketing powered by culture, creativity, and collaboration.
Lunchables | Capri Sun | Kraft Singles | Philadelphia Cream Cheese
Created the social strategy for this first-of-its-kind collaboration with Chef Shirley Chung that combines the iconic duo, of tomato soup and grilled cheese made with Kraft Singles. The product is sold exclusively on Goldbelly.
Created the social strategy for this first-of-its-kind collaboration with Chef Shirley Chung that combines the iconic duo, of tomato soup and grilled cheese made with Kraft Singles. The product is sold exclusively on Goldbelly.
Created the social strategy for this first-of-its-kind collaboration with Chef Shirley Chung that combines the iconic duo, of tomato soup and grilled cheese made with Kraft Singles. The product is sold exclusively on Goldbelly.
Created the social strategy for this first-of-its-kind collaboration with Chef Shirley Chung that combines the iconic duo, of tomato soup and grilled cheese made with Kraft Singles. The product is sold exclusively on Goldbelly.
Combining two American icons - Kraft Singles and apple pie - for a patriotic collab just in time for the 4th of July with The Little Pie Company. I oversaw the strategic rollout across social. This product was sold exclusively via Goldbelly.
A reactive moment with Puppy Songs featuring their viral hit, Cheese Tax. I oversaw influencer and social strategy as well as consulted with PR on amplification efforts.
Strategized with my team on a unique way to insert Kraft Singles into ABC's The Golden Bachelor conversation.
The Art of Lunchables features famed TikTok star Boman Martinez-Reid and highlights that food can be art (and delicious too). I oversaw the influencer and social strategy.
Partnered with Marvel's Ant-Man and The Wasp: Quantumania. We did an Ant-Man takeover on our Instagram with the twin duo influencers, The McClure Twins, Ava and Alexis. They covered the red carpet and asked the cast about their fav Lunchables. I over saw influencer and social strategy.
Oversaw strategic rollout across social of new product.
Used social listening to create fun and engaging content that gets the people talking. Content was created based on quarterly briefings I'd execute and present to the team.
Wanted to tap into core Halloween memories by referencing "full-size candy bars" while encouraging families to start a new tradition by passing out Capri Sun pouches instead of candy. Content was created based on quarterly briefings I'd execute and present to the team.
Oversaw social amplification and consulted on social strategy rollout for the first-ever Philly Handbag, a designer dupe made of cheesecake exclusively sold on Amazon.