What other medium can transport you to faraway lands, educate you on the unknown, and transport you back in time without needing a DeLorean?

Social Media. 

I have a serious passion for all things media that was sparked when I was five. I loved The Mickey Mouse Club and assumed they literally filmed the show inside my family’s television set. As the farewell song started playing, I eagerly ran to the back of our television, hoping to meet the cast. Though I never met the cast, my love stayed and grew, ultimately inspiring my decision to attend film school.

Over the years, I have worked as a videographer, video editor, and even had a three-month stint in sales at Yelp. However, my love for social media - specifically strategy - reigns supreme. The ability to personify a brand while amplifying its messaging while driving traffic, and increasing overall sales is my favorite job. There’s nothing quite like creating unique, engaging content that resonates with your audience. Over the years, I have focused on creating dynamic and inclusive content that is both educational and entertaining. Understanding that each social platform has its unique personality is just one part of my recipe for success. I like to add a sprinkling of A/B testing, a lot of social listening, and a bit of trend forecasting to add a little razzle-dazzle to my social media recipe.